Performa 17 Biennial Hub
New York, NY 10013
Barbara Kruger has been employing media effects and strategies to create her own political, and social messages around consumerism, mass media, and feminism on billboards, buses, newspapers, buildings, and parks for the past four decades. Her instantly recognizable—and frequently appropriated—visual style of delivering highly charged, terse phrases in white Futura Bold font over red blocks has radiated its influence on other visual artists, graphic design, street culture, and skate fashion, and now fills the interior of this new public skate park. This is the artist’s first major project in New York in eight years.
Image credit: Barbara Kruger, Be Here Now. Courtesy of the artist
Curated by RoseLee Goldberg and Esa Nickle, Producing Director, with Job Piston, Special Projects Manager, and Sasha Okshteyn, Associate Producer. Support provided by the Performa Commissioning Fund, Volcom, Sprueth Magers, and Commissioning Council member Larry Warsh. Special thanks to Eric Goode, The Park Restaurant, The Turtle Conservancy, Steve Rodriguez, and EP+Co.