Barbara Kruger

Untitled (The Drop)

Performa 17 Biennial Hub
427 Broadway
New York, NY 10013


Barbara Kruger has been employing media effects and strategies to create her own political, and social messages around consumerism, mass media, and feminism on billboards, buses, newspapers, buildings, and parks for the past four decades. Her instantly recognizable—and frequently appropriated—visual style of delivering highly charged, terse phrases in white Futura Bold font over red blocks has radiated its influence on other visual artists, graphic design, street culture, and skate fashion, and now fills the interior of this new public skate park.  Kruger orchestrates her first live performance that expands on her critique of consumerism.

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Image credit: Barbara Kruger, Untitled (The Drop), 2017. Photos © Paula Court. Courtesy of Performa.


Curated by RoseLee Goldberg and Esa Nickle, Producing Director, with Job Piston, Special Projects Manager, and Sasha Okshteyn, Associate Producer. Support provided by the Performa Commissioning Fund, Volcom, Sprueth Magers, Mary Boone, and Commissioning Council member Larry Warsh. Special thanks to Eric Goode, The Park Restaurant, The Turtle Conservancy, Steve Rodriguez, and EP+Co.

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